Book Review: What is The Entrepreneurial Secret?

by Ashahed M. Muhammad

(FinalCall.com) - With the country still reeling from a devastating economic crisis brought on by rapacious greed and fraud committed by highly placed members within the global financial services industry, many Americans have been forced to consider starting their own businesses.

No longer is the lifelong career promising economic stability, a robust benefits package and a nest egg for retirement an expectation for many.

Whether you are currently working, or among those searching for gainful employment in a tight economy, you need to know your options, and you need direction. This is what makes Cedric Muhammad's three-volume book series “The Entrepreneurial Secret to Starting a Business” so unique and valuable.

Mr. Muhammad writes: “Even though what we seek to learn about human nature and business is not truly hidden knowledge, it sure does feel that way when you try to locate it all.”

Mr. Muhammad has a lot to offer in his book series, and he possesses an interesting way of presenting his views. What is offered can greatly assist out of work professionals, while at the same time providing an illuminating path for those stuck in a dreadfully unfulfilling job which appears to be a dead end, or worse, headed towards elimination.

Volume One is titled “The Political Economy” and in it, Mr. Muhammad, in a very no-nonsense and conversational tone, breaks down complex economic issues that you encounter each day.

Mr. Muhammad explains why it is seemingly impossible for an entrepreneur to receive a small business loan from a lending institution. Even if one is able to obtain a loan, how can you prevent your money (even profits) from being swallowed up in interest and penalty payments? Mr. Muhammad delivers answers. In fact, Mr. Muhammad goes so far as to say that banks are not the best place for an entrepreneur to seek capital.

What is you may ask? Yet another reason you should read it—in order to access the immediately applicable advice contained within.

He also suggests the current financial crisis is good for small business owners. Initially, you may find his analysis strange however, after you finish reading, you will be surprised to find that your financial outlook has suddenly become brighter.

Shallow sloganeering and complex sounding financial-speak this is not. Mr. Muhammad's analysis has depth. Nowhere is this shown better than in Volume Two titled “The Business Principles.”

[Read the full Book Review by Ashahed Muhammad]

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