4.23.2011

Muslim Entrepreneur unleashes power of navy bean...Move over Doritos, Fritos and Tostitos!

Entrepreneur Donnie Muhammad
by Starla Muhammad for The Final Call

(FinalCall.com) - During a time when junk food seemingly reigns supreme and foods full of artificial flavors and coloring, additives and preservatives have found a home in kitchens and in the stomachs of many families, it is understandable why Americans are suffering from obesity and declining health.

Entrepreneur Donnie Muhammad and his company Dream Bean based in Raleigh, North Carolina, is doing its part to offer a line of tasty yet healthy foods and in the process, is building on the principle of economic development as taught by the Honorable Elijah Muhammad and Minister Louis Farrakhan.

Move over Doritos, Fritos and Tostitos and make way for the navy bean chip. Tell Betty Crocker and Sara Lee to keep their pies and cakes, because there are now navy bean based products to bake homemade desserts.

Conceived and developed by Brother Donnie, Dream Bean products are not only chock full of tasty seasonings and spices but also are as healthy as they are delicious and convenient.

Growing up in the Nation of Islam and reared by Muslim parents, Bro. Donnie said the influence and culture of the teachings of the Honorable Elijah Muhammad is the base of his work today. He developed the concept of the bean chip while actually working on a method of making bean pies when living in Canada.

“I was renting a little bakery from one of our Jamaican brothers there in the Toronto area and the bean pie is a tremendous labor of love, it takes quite a while to make a bean pie so I was trying to figure a way to make the pie faster,” says Bro. Donnie. As a student and lover of science, in particular botany, Bro. Donnie says he learned that by crushing the outside of the cell walls of the navy bean, increasing the surface area of the plant, the water entered it much faster.

“With that in mind, I started to crush the bean and I noticed it created a flour and it made me start to think about, ‘Man what could you do with that flour as a base for a lot of other products?'” he explains. In 1996, Bro. Donnie and his wife met with Minister Farrakhan and shared their ideas for the navy bean products.

The Minister, shares Bro. Donnie, encouraged them to keep working on developing and perfecting the various products. Although the bean chips, navy bean soup mix and bean pie mix were available at Saviours' Day 1996, Bro. Donnie admits they were still a work in progress.

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(For more information and to order products, visit www.beanchips.com or www.trybeanpie.com. If you live in the Houston area contact local distributor Sister Shareefah Muhammad to get your bag! Email her at ssaleem1615@yahoo.com)